A results-driven strategy, performance marketing concentrates on reaching particular objectives like boosted revenue, lead generation, or brand awareness. Performance marketing makes sure you only pay for the effectiveness of your efforts, as opposed to traditional marketing where you pay up ahead with no assurance of results.
Types of Performance Marketing
Affiliate Marketing
working together with affiliates who promote your products or services in return for a commission on each sale or action they initiate
Pay-per-click
seeking to boost traffic to your landing page or website by charging a fee each time someone clicks on your ads
Social Media Advertising
Social media advertising is a way to show your ads to people on social media platforms like Facebook, Instagram, Twitter, and more.
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